Page 8 - Al Tijarah - March 2019
P. 8

Cooperation between Sheraa and Endeavor to

                   strengthen entrepreneurship in the UAE

         The Sharjah Entrepreneurship Center
         (Sheraa) has signed a Memorandum of
         Understanding with Endeavor, a global
         non-profit pioneering in the high-
         impact entrepreneurship movement,
         to ensure alignment and closer
         collaboration of both parties, keeping
         with their commitment to support
         entrepreneurs and build key networks
         across the region

         The Memorandum of Understanding
         was signed by Najla Al-Midfa, CEO of
         Sheraa, and Badr Jafar, Chairman of
         Endeavor UAE and CEO of Crescent
         Enterprises, enabling both Sheraa and
         Endeavor, to support high growth
         scaelable  startups  at  different  stages
         of their journey, helping them expand
         their business globally through Sheraa
         programs and the accessibility of

         Najla Al-Midfa, CEO of Sheraa,
         said that Sheraa and Endeavor
         have a shared mission to support
         entrepreneurs as they grow their
         projects, adding that “This partnership
         enables us to work together to
         cultivate a pool of high-impact startups
         that contribute to innovation and
         job  creation,  and  would  eventually
         gain  access  to Endeavor’s  prestigious
         network, and as our partnership
         continues to evolve, we look forward
         to seeing this collaboration lead to a   Badr Jafar, CEO of Crescent   which they  operate,  but their  needs
         thriving, accessible entrepreneurship   Enterprises and Chairman of Endeavor   for support are different from other
         ecosystem and increased job creation   UAE  said, “Scale-ups  can  significantly   SMEs given the unique challenges they
         across the region.”               contribute to the economies within   face.
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