Page 4 - Al Tijarah - December 2019
P. 4

Shiraa launches the initiative “Start in Sharjah”

               to promote digital publishing and content

       48  The Sharjah Center for Entrepreneurship

         (SHIRAA) hosted the launch of its new
         “Start in Sharjah” initiative from October
         31 to November 2, 2019, which aims to
         create new digital content and develop
         new projects in the publishing sector.

         The launch of the initiative is in line with
         Sharjah's drive to support the growth
         of the  publishing and digital content
         industries in  an  intense three-day
         training camp that helps  entrepreneurs
         build their startups from the first idea
         to  the prototype. The camp provided   World Book Capital of 2019,  Shiraa   content  and  publications and  develop
         workshops and mentors to validate their   launched the ‘Start in Sharjah’ program to   them within 72 hours. Teams take part in
         ideas and design a minimally processable   establish and support the growth of start-  an intensive course on business modeling,
         product. The attendees also interviewed   ups innovative digital content. The winners   program development, design and market
         clients at the Sharjah International Book   will receive cash prizes of up to $ 100,000,   valuation.
         Fair, where they learned firsthand  the   accelerate business development under
         problems encountering  the publishing   the Sheraa Foundation  program, and   The training camp culminated in a session
         industry.                         provide training for their growth."  to present the projects to the heads of
                                                                              the work system. Presenters of the best
         Najla Al Midfa, Executive  Director of   This  event brought together promising   ideas were the lucky ones to participate in
         the Sharjah Center for Entrepreneurship   entrepreneurs with diverse backgrounds   the programs of "Shiraa". The three best
         (SHIRAA), said: "To celebrate  the   in design, programming and marketing   winners received AED 100,000, AED
         UNESCO's selection  of Sharjah  as  the   to explore innovative ideas in digital   50,000 and AED 25,000, respectively.

           Ruwad encourages networking opportunities

                               among 100 entrepreneurs

         Sultan Bin Hadda Al  Suwaidi, Chairman
         of Sharjah  Entrepreneurship  Foundation
         ‘Ruwad,’ said  that  the  Emirate  of
         Sharjah is expanding to provide
         more opportunities for UAE national
         entrepreneurs to develop their businesses
         and projects, promote their cooperation
         with supporting  government bodies, by
         availing the best facilities and concessions
         to expand and move towards the world.

         He made the remarks during his speech
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